About Us
Jail Break Media was created to help businesses of all kinds escape the limits of traditional, bland marketing and reach their full potential through modern media and strategy.
Founded by Axel Rodriguez and Jared Luviano, the agency combines expertise in marketing, advertising, and creative content to deliver impactful results. From ad management and website development to professional media production and social campaigns, our goal is simple: to give businesses the tools and strategies they need to grow, stand out, and connect with the right audience.
At Jail Break Media, we believe every business has a story worth telling — we just make sure it’s told the right way.
Meet Axel Rodriguez — Co-Owner of Jail Break Media
Axel Rodriguez began his journey in marketing and business development in 2019 at just 17 years old. What started as a passion for helping his family business grow has since evolved into managing marketing accounts for numerous clients, overseeing ad budgets of up to $25,000 per month per client, and driving measurable results that have helped businesses multiply their growth.
Growing up in a family-owned business, Axel learned the value of hands-on work and long-term vision. He played a key role in expanding the family company, now known as Leon Foundation Repair, from a single location to two thriving offices. This experience gave him a unique perspective: understanding that real marketing success comes from prioritizing business growth and client results, not just short-term profits.
From building websites at a basic level to running high-performing, data-driven ad campaigns, Axel has steadily built his expertise across all areas of digital marketing. Over the years, he has directly managed and optimized more than $1 million in ad spend for businesses in various industries.
Although Axel took a marketing bootcamp course at Rice University, he believes true mastery comes from hands-on experience — testing, learning, and continuously improving. His mix of practical experience and a deep understanding of industries like construction and service-based businesses makes him uniquely equipped to help clients achieve sustainable growth.
At Jail Break Media, Axel brings this dedication, knowledge, and results-driven mindset to every client partnership.
Meet Jared Luviano — Co-Owner of Jail Break Media
Born and raised in Houston, Texas, Jared Luviano discovered his passion for media creation in 2022 at just 16 years old. Inspired by his older brother Sergio, Jared first picked up a camera as a hobby. What began as a pastime quickly grew into a passion — and now, a thriving career.
Jared’s journey has taken him from filming popular community events like Cars and Coffee to joining the Houston Astros media team. His creativity and drive have also led him to work with major names and events, including Nigel Sylvester and traveling to Chicago to record Benny the Bull, the Chicago Bulls’ iconic mascot. These opportunities are just a few of the many names Jared has collaborated with as his portfolio continues to expand.
After meeting Axel and working on projects for his family’s business, Leon Foundation Repair, Jared began shifting more of his focus toward helping companies elevate their branding. His mission is to transform bland, forgettable content into dynamic, engaging media that connects businesses with the right audiences and fuels real growth.
At Jail Break Media, Jared brings a bold creative vision, hands-on experience with high-profile projects, and a commitment to producing content that stands out.
