About Us

Hi, I’m Axel Rodriguez, co-owner of Jail Break Media.

My journey in marketing and business development started in 2019 when I was just 17 years old. What began as a passion for helping grow my family’s business quickly turned into a career focused on helping companies scale through strategic marketing, creative media, and data-driven advertising.

Growing up in a family-owned business taught me the value of hard work, responsibility, and long-term vision. I played a direct role in expanding our company, Leon Foundation Repair, from a single location into two thriving offices. Being involved in the day-to-day operations gave me a unique perspective on marketing — one that focuses on real business growth and measurable results rather than short-term wins.

Over the years, I’ve built experience across many areas of digital marketing. What started with learning how to build websites gradually evolved into managing high-performing advertising campaigns and helping businesses generate consistent leads. I’ve personally managed and optimized over $1 million in ad spend across multiple industries, with monthly client budgets reaching up to $25,000.

Although I completed a marketing bootcamp at Rice University, I firmly believe the best education comes from hands-on experience. Testing strategies, analyzing results, and continuously improving campaigns has been the foundation of how I approach marketing.

Because of my background in industries like construction and service-based businesses, I understand the real challenges companies face when it comes to growth, lead generation, and scaling operations. At Jail Break Media, I bring that experience and results-driven mindset to every partnership, helping businesses break out of traditional marketing and build systems that actually grow their company.

Hey y’all, I’m Jared Luviano, and I’m the one behind the visuals for your business.

I was born and raised in Houston, Texas, and discovered my passion for media creation in 2022 when I was just 16 years old. Inspired by my older brother Sergio (@sergluviano), I first picked up a camera as a hobby. What started as something I did for fun quickly turned into a serious passion and eventually the career path I wanted to pursue.

Since then, my journey has taken me from filming local community events to working with stadium-level media teams. Along the way, I’ve had the opportunity to collaborate with well-established brands and even travel across the country for different creative projects. These experiences helped shape my skills and grow my portfolio while giving me a deeper understanding of how powerful visual storytelling can be for businesses.

After meeting Axel and working together on projects for his family’s business, Leon Foundation Repair, I began focusing more on helping companies strengthen their branding through creative media. That experience showed me how impactful strong visuals can be when it comes to building trust, telling a brand’s story, and connecting with the right audience.

My goal is simple: Unchained Creativity. Turning bland, forgettable content into dynamic visuals that capture attention and help businesses grow.

At Jail Break Media, I bring bold creative ideas, hands-on production experience, and a commitment to producing media that truly stands out.